BOYPLAIN, a clothing store that's based out of Bangkok, Thailand, recently launched its Spring/Summer 2017 lookbook to highlight some of its most unique seasonal offerings.
The apparel that makes up the collection has a childish look to it, with large cartoon eyes decorating sequin-covered tees, and vintage video game-inspired typography marking various other pieces as well. Bold patterns and bright colorways further supply this look to the apparel, which are especially prominent in the pajama-style garments that are available.
Also included in the new BOYPLAIN collection are bomber jackets that have large stitched details, house coats, sweaters and trousers made from velvet, oversized button-up shirts, shorts, boxy blazer jackets, turtle necks, and various graphic tees.
What's Driving This Trend
- Childish Fashion
- Opportunity for disrupting traditional fashion by incorporating playful designs and patterns for adults.
- Pajama-style Clothing
- Potential for disrupting the loungewear industry by creating pajama-style clothing that is fashionable enough to wear outside the home.
- Vintage-inspired Design
- Opportunity for disrupting the fashion industry by creating new designs inspired by retro and vintage aesthetics.
Who This Affects Most
- Fashion
- BOYPLAIN's eccentric designs may inspire other fashion brands to experiment with bolder and more unconventional designs.
- Loungewear
- BOYPLAIN's pajama-style clothing may disrupt the traditional loungewear industry by creating a new category of fashionable, comfortable clothing for both indoors and outdoors.
- Design
- BOYPLAIN's vintage-inspired designs may inspire other designers to explore retro and vintage aesthetics and incorporate them into their own work.
