Urban Boyish Editorials

This Online Urban Editorial Focuses on Boyish Style Fashion

This intriguing online editorial is centered around boyish style men's wear, modeled by young adults. Fashion photographer Johannes Kuczera is behind this stylish series, which is titled 'Boy Hood Hero.' In these urban shots, a group of 20-something year old males wander around the city sporting a mix of pinstripe shorts, hoodies, caps and button up shirts. These looks are a perfect mix of mature formal wear and tween style fashion. Even some of the haircuts in this series appear sort of childish (especially the bowl cuts).

The majority of these shots are monochromatic, but a few are colorful and lively. These gents sport an array of stylish men's wear while also sporting goofy expressions or doing silly things. These youthful (and fashionable) shots suggest that people in their early 20's are more like big kids than adults.

Boyish Style Fashion
Opportunities for creating fashion lines that blend mature formal wear with youthful, playful aesthetics.
Youth Culture Photography
Creating photo editorials that capture the energy and playfulness of millennial culture and fashion.
Mixing Form and Informal Style
Opportunities for breaking the formality code and creating unorthodox style pairings for a hybrid fashion aesthetic.

Sectors Adopting This

Photography
Opportunities for photographers and fashion designers to collaborate in creating photo editorials that reflect lively and youthful culture.
Streetwear Fashion
Opportunities for fashion designers to create streetwear fashion lines that blend formal wear with playful aesthetics.
Online Editorial
Opportunities for online magazines to create editorials that target mid-20's fashion culture with mixed formal and informal aesthetics.
SCORE
5.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 68%
Freshness 8%