Kirker Greer Spirits, an Irish global drinks brand, diversified its portfolio with the partnership with Bowsaw American Whiskey. The Kentucky-based spirits brand features several different kinds of high-ABV drinks including American whiskey, rye, and bourbon. The flagship product of the brand, Bowsaw American Whiskey, is made with 91% corn, 5% barley, and 4% rye and is aged for 4-5 years for a smooth, rich flavor.
Bowsaw American Whiskey boasts a potent ABV of 43%, making it a hard-hitting liquor. It has a unique and dynamic flavor profile that moves from sweet to bitter over time. Bowsaw American Whiskey works well in mixed drinks or as a straight sipping spirit. It appeals especially to consumers pursuing a rich and refined drinking experience. Bowsaw American Whiskey is available for purchase through the UK online retailer Ocado.
Image Credit: Kirker Greer, Bowsaw Whiskey
Irish Brand Kirker Greer Spirits Picked Up Bowsaw American Whiskey
1. High-abv Spirits - The trend of high-alcohol by volume (ABV) spirits like Bowsaw American Whiskey presents an opportunity for distilleries to experiment with unique and dynamic flavor profiles.
2. Diversifying Portfolios - The trend of global drink brands, like Kirker Greer Spirits, diversifying their portfolios presents an opportunity for partnership and collaboration between different spirits industries.
3. Online Distribution - The trend of online retailers like Ocado offering spirits like Bowsaw American Whiskey presents an opportunity for distilleries to expand their reach and diversify their sales channels.
1. Distilleries - Distilleries can take advantage of the trend of high-ABV spirits to create unique and dynamic flavor profiles that appeal to a variety of consumers.
2. Global Drink Brands - Global drink brands like Kirker Greer Spirits can take advantage of the trend of portfolio diversification to expand their reach and collaborate with different spirits industries.
3. Online Retailers - Online retailers like Ocado can take advantage of the trend of offering spirits like Bowsaw American Whiskey to diversify their product offerings and increase sales revenue.