Buzzard’s Roost has launched a new online store for U.S. residents. The Buzzard's Roost online store is run by Barcart, and it will launch with three of the most widely used expressions: ‘Buzzard’s Roost Barrel Strength Bourbon,’ ‘Buzzard’s Roost Barrel Strength Rye,’ and ‘Buzzard’s Roost Toasted Barrel Rye.’ Any of these bottles would make a thoughtful Christmas present for the artisan whiskey and cocktail fan in your life.
Buzzard’s Roost has expressed plans to introduce the ‘Toasted American Oak Bourbon’ to its online lineup of expressions. The brand’s whiskies are distinguished by their eclectic tastes, which employ a ground-breaking blend of second barrel maturation procedures.
“It’s our flavor profiles that people are so crazy about,” says Buzzard’s Roost Master Blender Jason Brauner. “The way we approach the second barrel maturation is different from any other whiskey brand and it comes through in flavors that people just love.”
Image Credit: Buzzard's Roost
Key Themes Behind This Trend
- Online Craft Whiskey Stores
- The launch of Buzzard's Roost Whiskey's online store may inspire other craft whiskey brands to follow suit and create their own e-commerce platforms.
- Artisanal Whiskey Blends
- Buzzard's Roost Whiskey's unconventional approach to maturation with second barrel maturation procedures creates opportunity for other craft whiskey brands to experiment with unique flavor profiles and ingredients.
- Direct-to-consumer Sales
- The launch of Buzzard's Roost Whiskey's online store highlights the growing trend of direct-to-consumer sales in the alcohol industry, allowing brands to have more control over their sales and marketing strategies.
Where This Applies
- Craft Distilleries
- Craft whiskey brands could see growth in sales and brand recognition by creating their own online stores and experimenting with innovative maturation techniques to differentiate themselves in a crowded market.
- E-commerce
- The launch of Buzzard's Roost Whiskey's online store indicates a trend towards more alcohol brands embracing e-commerce, presenting opportunities for online retailers and digital marketing agencies to work with these brands on their online sales strategies.
- Alcohol Distribution
- The growth of direct-to-consumer sales in the alcohol industry could disrupt traditional alcohol distribution channels, creating new opportunities for wholesalers and retailers to adapt and create innovative distribution models.
