According to this social business, "Bourbon Coffee is an international brand of specialty coffee and the first retail brand to originate from Africa."
Interestingly, Bourbon Coffee states on its website that its primary objective is to become successful financially, which will then open up the door to create positive social change through employment opportunities, support for small-scale coffee farmers in Rwanda and growing the niche coffee market. Changing the global image of Rwanda is also a goal.
Bourbon also has a few cafes in both the U.S. and Rwanda, which not only serve coffee, but also feature educational workshops, cultural programs and African art and furniture.
All in all, Bourbon Coffee is part of a wider community of businesses looking to change the perception of the African economy while at the same time creating value for farmers as a whole.
Bourbon Coffee website
Bourbon Coffee on Facebook
Bourbon Coffee on Twitter