At a first glance, this gorgeous Boudicca garment might just seem like it has a jagged, asymmetrical collar. Upon closer inspection, you'll see that the unusual collar is made to look like the profile of a face.
The design duo behind Boudicca, Zowie Broach and Brian Kirby describe their collection to HUSK magazine in a number of words, including classic, easy and "confidently nothing." The interview is accompanied with an artful video by Ekaterina Bazhenova, which shows the model wearing this illusory garment while being sprayed with blue paint.
Although it is definitely a little unconventional, the shape of the face has been abstracted just enough so that it isn't glaringly obvious, but still enough to cause people to take a second look.
What's Driving This Trend
- Illusory Garment Design
- The use of unconventional shapes in fashion design that create an illusion can be leveraged for unique product differentiation opportunities
- Profile-inspired Accents
- The incorporation of profile-inspired design elements in fashion can provide innovative ways to express identity and personality
- Artistic Video Marketing
- The artful presentation of fashion designs in marketing content can enhance brand perception and engagement with potential customers
Who This Affects Most
- Fashion
- Fashion industry professionals can explore innovative product designs that use unconventional shapes to create a unique brand identity
- Marketing
- Marketers can leverage artistic video content to showcase products in creative ways and enhance brand engagement with consumers
- Art
- Artists and designers can collaborate to create unique garment designs that blur the line between fashion and art
