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Traveler-Targeted Bluetooth Speakers

The Bose Soundlink Flex Features PositionIQ Technology

— October 15, 2021 — Tech
The Bose Soundlink Flex speaker is a traveler-focused device from the brand that will provide avid globetrotters with the ability to enjoy their choice of music or audio content from virtually anywhere. The speaker is equipped with a battery that's rated for 12-hours of playback per charge and is outfitted with PositionIQ Technology to ensure the utmost attention to high-quality audio from anywhere. The device can be utilized alongside the Bose Connect app to help users personalize the settings, pair up multiple units and more.

The Bose Soundlink Flex speaker connects to devices within a 30-foot radius and will remember up to eight devices that were recently connected. The speaker accommodates the increasing number of consumers seeking to enjoy their favorite music or content from any location when exploring on their own terms.
Trend Themes
1. Traveler-focused Bluetooth Speakers - Opportunity for brands to develop speakers with longer battery life, convenient connectivity, and high-quality audio for avid travelers.
2. Positioniq Technology - Innovation opportunity for brands to incorporate location-based technology for optimization of audio performance and personalization for users.
3. Personalized Audio Experience - Trend towards personalization of audio experience via companion apps and pairing of multiple units, creating opportunities for technology companies and app developers.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to develop portable and high-quality Bluetooth speakers with long battery life and improved connectivity for travel-focused consumers.
2. Travel and Tourism - Trend presents opportunities for the travel industry to offer unique experiences to globe-trotters with audio companions that ease and simplify their journeys.
3. Mobile App Development - Trend presents opportunities for mobile app developers to create personalized apps allowing users to pair up multiple speakers, personalize audio settings and many more.
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