Boots Launches a Premium Hair Care Range Spanning 400 Products
Kanesa David — October 19, 2023 — Fashion
References: boots.ie & businessoffashion
In a strategic move to cater to the growing demand for premium hair care products, the Walgreens-owned drugstore chain, Boots, has expanded its product offerings by introducing ten new professional and salon brands. These brands include well-known names such as Redken, L’Oréal Professionnel, Ouai, and Briogeo, and they are now available on Boots' website.
The extensive selection of over 400 products will make its debut in Boots' largest stores starting in November, aiming to provide customers with a broader and more diverse range of high-quality hair care solutions. Furthermore, in an effort to enhance the customer experience, Boots plans to introduce brand-agnostic hair care associates in select stores later this year, fostering a more specialized and tailored beauty shopping experience.
Image Credit: Boots
The extensive selection of over 400 products will make its debut in Boots' largest stores starting in November, aiming to provide customers with a broader and more diverse range of high-quality hair care solutions. Furthermore, in an effort to enhance the customer experience, Boots plans to introduce brand-agnostic hair care associates in select stores later this year, fostering a more specialized and tailored beauty shopping experience.
Image Credit: Boots
Trend Themes
1. Growing Demand for Premium Hair Care Products - Catering to the increasing demand for high-quality hair care solutions, Boots has expanded its product offerings by introducing ten new professional and salon brands.
2. Broader and More Diverse Range of Hair Care Solutions - Boots aims to provide customers with a more extensive selection of over 400 products, offering a wide range of options for their hair care needs.
3. Specialized and Tailored Beauty Shopping Experience - To enhance the customer experience, Boots plans to introduce brand-agnostic hair care associates in select stores, ensuring a more personalized and customized beauty shopping experience.
Industry Implications
1. Pharmaceutical Retail - Boots' expansion of premium hair care products strengthens its position in the pharmaceutical retail industry, catering to the increasing demand for high-quality beauty solutions.
2. Professional Hair Care - The introduction of new professional and salon brands by Boots taps into the growing market of consumers seeking specialized and professional-grade hair care products.
3. E-commerce - By making the new hair care products available on Boots' website, the company taps into the booming e-commerce industry and offers customers the convenience of online shopping.
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