Thierry Mugler the exquisite design house, has a limited edition collection of 15 different perfumes inspired by the book and movie Perfume. The fabulous box includes a narrative of the novel and how it was interpreted by the perfume makers. The Perfume by Patrick Suskind will set you back $700.
Implications - Movies and books can become cult attractions throughout modern-day society due to their wide appraisal. Taking themes from movies and books and turning them into unique products attracts the consumers who closely follow these films and novels. Products like the one in this trend are uncommon and businesses should capitalize within this untapped market.