This Scratch & Sniff Book for Dogs Gives Pets Their Own Reading Material
Cadhla Gray — November 10, 2015 — Art & Design
References: isthatmydinner & fastcocreate
'Is that my dinner?' is a scratch and sniff book for dogs that provides a holiday story for humans while giving pets interesting scents to smell. The ad agency RTO + P came up with the branded book for The Honest Kitchen -- a company that sells human-grade whole pet food.
The story sets a dog at a holiday party, experiencing all the scents of the delicious human food above him on the tables. The cute illustrations show the pup in a Christmas costume of antlers and a festive sweater.
More of a novelty item than anything else, this book for dogs is great for pet owners who love to get their dog a gift on their birthday or Christmas. If well received, The Honest Kitchen will make more dog books for other holidays like Easter and Independence day.
The story sets a dog at a holiday party, experiencing all the scents of the delicious human food above him on the tables. The cute illustrations show the pup in a Christmas costume of antlers and a festive sweater.
More of a novelty item than anything else, this book for dogs is great for pet owners who love to get their dog a gift on their birthday or Christmas. If well received, The Honest Kitchen will make more dog books for other holidays like Easter and Independence day.
Trend Themes
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Scented Books for Pets — There is an opportunity for creating more scented books for pets, capitalizing on the novelty factor and the desire for pet owners to pamper their furry friends.
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Branded Pet Products — Creating branded pet products like scratch and sniff books can be a unique way for companies to promote their brand while appealing to pet owners.
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Expanding Holiday-themed Pet Products — Expanding the range of holiday-themed pet products, such as creating more dog books for other holidays, can provide pet owners with a wider variety of gifting options.
Industry Implications
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Publishing — The publishing industry can explore the creation of more scented books for pets, tapping into a new market segment and attracting pet owners looking for unique reading experiences for their pets.
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Advertising and Marketing — Advertising and marketing agencies can leverage branded pet products, like scratch and sniff books, as innovative promotional tools for companies targeting pet owners.
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Pet Product Manufacturing — The pet product manufacturing industry can seize the opportunity to expand their holiday-themed product offerings, including creating more dog books, to cater to the growing demand for unique pet gifts.
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