The Bonneville T120 is one of a slew of motorbikes being released by Triumph motorbikes to celebrate the Bonneville sport classic philosophy.
This motorbike is an extremely faithful replica of the original 1959 Bonneville roadster, what with its spoked wheels, straight saddle and peashooter mufflers. The bike is powered by a very basic version of the 1,200 cc engine, and outputs 75.2 pounds-feet of torque at a healthy 3,100 revolutions per minute. This bike enjoys the same degree of electronic support as the Thruxton models.
The Bonneville T120 motorbike includes an authentic chrome tank badge, chrome peashooter silencers, barrel grips and fancy chrome covers. Ultimately, this is a bike that pays tribute to classic sensibilities while offering modern performance specs.
Why This Trend Is Growing
- Classic Motorbike Revival
- The trend of designing and releasing classic-looking motorbikes is gaining traction, with opportunities for companies to create affordable replicas with modern upgrades.
- Authentic Design Nostalgia
- Consumers are seeking products with authentic design cues that pay homage to nostalgic styles, opening up opportunities for businesses to create modern versions of classic products.
- Heritage Branding
- Heritage branding is becoming more popular as companies look to celebrate their history and brand heritage by re-introducing classic products with modern upgrades.
Industries Being Reshaped
- Motorcycle Manufacturing
- Motorcycle manufacturers have an opportunity to capitalize on the trend of classic design by creating modern versions of their iconic products to appeal to nostalgic consumers.
- Automotive Retail
- Automotive retailers can also take advantage of the classic motorbike revival trend by offering replicas with modern upgrades to appeal to consumers seeking authentic design cues.
- Retail Design & Merchandising
- Retail design and merchandising companies have the opportunity to create in-store experiences that celebrate heritage branding and the classic design movement to draw in consumers seeking nostalgic products.
