Health insurance company FBTO saw a great opportunity when a gorilla named Bokito escaped from the Rotterdam Zoo on May 18 and attacked a female visitor who had repeatedly made eye contact with the primate.
It is thought that the attack was triggered by the direct eye contact, an act known to set gorillas off. FBTO capitalized on the publicity of the incident to showcase their simple intuitive solutions by distributing more than 2,000 â€œBokitoViewersâ€ at the entrance of the Zoo. The viewers allow you to look directly at animals while giving the illusion that you are looking away from them.
The witty campaign was created by DDB ad agency in Amsterdam, The Netherlands with creative director Martin Cornelissen and art directors Chris Sant and Marco Sluijter.