Cheesy's line of body-shaped jewelry is quirky and offbeat. Heart-shaped necklaces and earrings are popular forms in the jewelry world, but they do not typically take such a literal form. The Japanese shop takes strange forms from the human body like the intestines, ears and brain and turns them into unconventional jewelry. Although some of the pieces are not to scale, the displaced body-shaped jewelry is depicted in a fairly realistic style.
Cheesy's belief is that "our hair and ears function as natural accessories for us." By creating jewelry in unexpected shapes that resemble parts of the human body, it celebrates the human body itself.
Wearing an ear-shaped brooch on your chest or carrying a brain-print clutch displaces these items from where they would normally sit on the body, creating a Picasso-like effect on its wearer.