Weather-Celebrating Spring Outerwear

Bodega Celebrates the Warm Season with its Latest SS22 Series

Boston-based fashion label Bodega gets excited for the warmer seasons right around the corner with its latest Spring/Summer 2022 collection. This marks the first drop for the season and it is full of functional designs that are ready for the sunny outdoors. It is infused with a refreshed color palette and continues to honor the Northeast.

The seasonal capsule features tees, hoodies, cargo pants, nylon tops, technical outerwear, and much more. The notable short and long sleeve tops are washed in the bright hues of crimson red, goldenrust, deep sea blue, rust, and much more on top of a series of graphic designs. The outerwear options are led by the packable anorak in a neutral tonal palette.

Image Credit: Bodega

Functional Spring/summer Outerwear
Opportunity for fashion labels to innovate in functional outdoor wear and incorporate refreshed color palettes.
Graphic Tees and Tops
Opportunity for fashion labels to incorporate bright hues and graphic designs into short and long sleeve tops.
Packable Outerwear
Opportunity for fashion labels to innovate in designing compact and lightweight outerwear options.

Industries Being Reshaped

Fashion
Industry of focus for Bodega, with opportunities for fashion labels to move towards functional and colorful outdoor wear.
Outdoor Recreation
Opportunity for outdoor recreation industries to use functional and packable outerwear options in their gear offerings.
Textile
Industry of focus in creating sustainable materials for functional outdoor wear.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 15%
Freshness 12%