Vans celebrate BMX culture and the BMX 40th Anniversary with a new capsule collection designed with a bright color palette to garner attention. The brand supported the exciting sport since 1979 and the range features a selection of apparel and accessory designs that are influenced by BMX shapes.
The signature Era and Sk8-Hi sneaker models are adorned in graphic details alongside the women's and men's apparel designs. The clothing arrives in unisex designs and the footwear is constructed from a blend of suede and canvas materials in three colorways of green, navy blue, and white. The design language follows the brand's classic checkerboard across the sides with a thumbs up motif adorning the midsole. The apparel selection includes muscle tank tops, pants, flight jackets, and accessories include backpacks and caps.
What's Driving This Trend
- Bright Apparel
- Opportunity for apparel brands to create eye-catching and vibrant designs inspired by niche cultures like BMX.
- Graphic Details
- Chance for sneaker brands to incorporate bold and intricate graphics on their shoe models to attract attention.
- Unisex Designs
- Increase in demand for gender-neutral apparel options that can be worn by both men and women, providing an opportunity for brands to cater to this market.
Who This Affects Most
- Apparel
- Apparel companies can tap into the growing popularity of niche cultures like BMX and create clothing collections that resonate with enthusiasts.
- Footwear
- Footwear brands can experiment with graphic details and new colorways to offer unique and eye-catching designs that appeal to consumers.
- Accessories
- Opportunity for accessory brands to create backpacks and caps inspired by bike culture, targeting both fashion-conscious consumers and BMX enthusiasts.
