CBS is promoting its new lineup using bluetooth billboards that beam trailers to your mobilte phone. Sweet.
"New York's Grand Central Station will host Bluetooth-enabled billboards that beam show clips and trailers to people's mobiles and PDAs. The five prime-time shows to be promoted this way are â€œSharkâ€, â€œSmithâ€, â€œJerichoâ€, â€œThe Classâ€, and â€œCSI: Crime Scene Investigationâ€ - Pocket Lint
Implications - Since the development of smartphones, the use of the Web as a promotional tool has become more important than before. Mobiles with high-tech capabilities have allowed users to surf the Web while on the go, which benefits businesses who are using websites to market themselves. The popularity of QR codes has companies even more focused on thinking of unique marketing strategies that circle around cell phones.