The Blue Moon Vax Card-igan Let You Display Your Proof of Vax
Grace Mahas — December 10, 2021 — Marketing
References: bluemoonvaxcardigan
As we approach the holiday season, Blue Moon is making it easier for fans to display their proof of vaccination with the launch of the festive Blue Moon Vax Card-igan. The cardigan puts a contemporary spin on festive Christmas sweaters with a built-in transparent, pocket holder that conveniently displays your vaccination status. The piece is perfect for drinkers looking to head to a bar or restaurant.
The Blue Moon Vax Card-igan comes in three distinct styles including Citrus and SNow, Bright Night, and Booster-And-A-Beer. The sweaters are priced at $20.21, "in hopes that this is the only year you’ll ever need them."
“Equal parts festive as it is functional, the Vax Card-igan not only gives back but gives you a new way to brighten up the bar and enjoy America’s favorite craft beer,” said Joy Ghosh, vice president of above premium beer at Molson Coors Beverage Company.
Image Credit: Blue Moon
The Blue Moon Vax Card-igan comes in three distinct styles including Citrus and SNow, Bright Night, and Booster-And-A-Beer. The sweaters are priced at $20.21, "in hopes that this is the only year you’ll ever need them."
“Equal parts festive as it is functional, the Vax Card-igan not only gives back but gives you a new way to brighten up the bar and enjoy America’s favorite craft beer,” said Joy Ghosh, vice president of above premium beer at Molson Coors Beverage Company.
Image Credit: Blue Moon
Trend Themes
1. Vax Sweaters - The trend of incorporating vaccination proof onto clothing can be expanded to other garments and accessories, creating new opportunities for the fashion industry.
2. Proof of Vax Marketing - Marketers can create products and campaigns that enable vaccinated customers to display their status, possibly leading to new revenue streams.
3. Functional Fashion - Incorporating practical features into fashion items can appeal to consumers looking for both style and function.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate vaccination proof into clothing and accessories, possibly creating a new category of functional fashion items.
2. Beverage - Beverage companies can leverage the trend of displaying vaccination proof to appeal to customers who value safety measures during the pandemic.
3. Marketing - Marketing agencies can create campaigns and strategies that take advantage of the increased focus on vaccination status, appealing to customers who value both safety and style.
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