While it is not unusual to find jams made with blueberries or blackberries that boast a slight deep blue tint, this blue jam made by JT & Associates and sold through Village Vanguard boasts a completely different shade of blue.
What gives the Village Vanguard jam its unique coloring is a Thai herb by the name of as Anchan or "butterfly pea," which is often consumed in a tea form that's equally as bright blue.
In the form of a blue jam, this product takes on the flavor of apples and offers an interesting way to enhance breakfasts and snacks. While foods that are colored blue have been been traditionally considered unappetizing by consumers, the lack of blue foods on the market makes this particular jam product one that stands out.
Blue Herb Jams
More Stats +/-
Marshmallow Dessert Kits
Celebrity-Honoring Rainbow Burgers
Salted Caramel Bagel Flavors
Honey-Based Jam Tubes
Decadent Fast Food Donuts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.