Ausra Osipaviciute Glamorizes Construction Work in 'Gravel'

 - Sep 27, 2009   Updated: Aug 4 2011
References: flickr &
Ausra Osipaviciute has taken the cat-callee and placed her with the cat-callers in her photo collection 'Gravel.' The blue collar fashion spread showcases the model smoking cigarettes, playing cards and working the rig just like one of the guys.

Although I don't think the blue collar fashion seen here will spawn a new definition of elegance, the photos do once again prove the fact that it is hot when women wear hard hats.

Implications - Businesses that can restore or reinstate the glamor or flair of a particular lifestyle will fare well in today's industry. Those suffering from the recent economic recession will likely invest in the products that enable them to feel confident and self-assured.