Majestic Sparkling Baubles

Blue Book Collection by Tiffany & Co. is Truly Bedazzling

This renowned luxury jeweler has released its 2010-2011 Blue Book Collection Tiffany & Co. right in time for the festive holiday season.

This collection features colored diamonds, ranging from rare fancy brilliant yellow diamonds to Kashmir sapphires. The series also includes a stunning new version of the popular Jean Schlumberger ‘Bird on a Rock’ design. Any lover of jewelry will surely have this on their Christmas list -- let’s just hope they’ve been nice and not naughty this year!

Fine Jewelry
The trend towards more creative luxury jewelry pieces with unique features and precious stones.
High-end Designs
The trend towards more elaborate and sophisticated designs in luxury jewelry with a focus on craftsmanship and exclusivity.
Sustainability
The trend towards more eco-friendly and socially responsible practices in the luxury jewelry industry.

Where This Applies

Luxury Jewelry
Disruptive innovation opportunities include incorporating sustainable materials and practices into high-end jewelry pieces, and focusing on unique, customizable designs.
Fashion Industry
Disruptive innovation opportunities include creating jewelry pieces as part of fashion collections and collaborations with designers to offer unique jewelry pieces to consumers.
Luxury Retail
Disruptive innovation opportunities include creating unique and exclusive in-store experiences for customers, such as personalized consultations and private shopping events.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 15%
Freshness 8%