To help consumers looking to revamp their hair during quarantine, premium British salon, Bleach London, recently hosted a digital 'Hair Party' where creative director Alex Brownsell invited top stylists — including Georgia May Jagger, Pixie Geldof, Nick Grimshaw, and Mesh Henry — to teach guide viewers step-by-step through the process of at-home hair dying jobs.
"Salons aren’t just about the service, they offer a social and creative space, and we don’t want to lose this sense of community while our salons are closed," noted Alex Brownsell on the idea. "Inviting customers to a digital DIY salon, we hope to help them become more confident with at-home hair dye — and experimental with color!”
Image Credit: Bleach London
Key Themes Behind This Trend
- DIY Hair Tutorial
- Brands can create DIY hair tutorials to help consumers gain confidence in using their products and create an at-home salon experience.
- Digital Salons
- Digital salons allow for creating a sense of community and offering personalized guidance for hair styling and maintenance at home.
- At-home Beauty Experience
- Creating a comprehensive at-home beauty experience for customers, including tutorials, product packages, and personalized advice can help increase engagement during periods of restricted or limited mobility
Where This Applies
- Haircare Industry
- With the rise of DIY at-home beauty, the haircare industry can offer tailored product packages and personalized advice to foster customer engagement and loyalty.
- Beauty and Wellness Industry
- The beauty and wellness industry can create at-home beauty experiences, including online classes, personalized product recommendations, and beauty subscriptions to cater to the needs of customers during periods of restricted mobility.
- E-commerce Industry
- The e-commerce industry can offer personalized and curated haircare and beauty product packages, along with online tutorials, to facilitate the at-home beauty experience for customers looking to revamp their appearance during restricted mobility periods.
