Personality Nail Polish

Bleach Black Launches Their New 'Dickweed' Polish

Every gal loves a good nail polish, and lucky for you ladies Bleach Black has joined forces with Need Supply to bring you one of the hottest colors (and comically named) polishes of all time. Sure, they could have named this turquoise nail polish "Sea Blue" or "Dusk Sparkle," but what is the fun in that? Instead, they named it 'Dickweed.'

Bleach Black describes their 'Dickweed' as a "hybrid of Japanese Beetle Green and Malachite Stones with a hint of Metallic Shine." Sounds like Dickweed to me.

Comically Named Nail Polish
There is a rising trend in the beauty industry where nail polishes are given comically named, attention-grabbing colors.
Hybrid Colors
Hybrid nail polish colors, combining different shades and elements, are becoming popular in the nail polish market.
Metallic Shine Nail Polish
Nail polishes with a metallic shine finish are gaining popularity among consumers looking for unique and eye-catching manicures.

Where This Applies

Beauty Industry
There are disruptive innovation opportunities in the beauty industry to create new and bold nail polish collections with comically named colors.
Fashion Industry
Fashion brands can collaborate with nail polish companies to launch hybrid nail polish colors that complement their collections and offer a unique fashion-forward experience.
Cosmetics Industry
The cosmetics industry can explore the creation of metallic shine nail polishes to offer a trendy and edgy makeup product that aligns with current consumer preferences.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 58%
Freshness 8%