The Blame Spring 2013 collection embraces the common floral motif of the upcoming season. More than that, it revolves around some very warm and cheerful colors such as orange and yellow. As though encouraging people to fully shed their dark and dreary winter wardrobes, this collection will brighten up anyone's closets while chasing away the chill of cold days.
Through their Blame Spring 2013 collection, Berlin-based designers Sarah Büren and Sonja Hodzode decided to not only incorporate refreshing floral patterns, they decided to explode them across their lightweight fabrics. The pleated skirts, tailored tops and fitted trousers are essentially given a feminine overhaul that are at once sophisticated and youthful.
The Blame Spring 2013 collection photoshoot stars model Deimante, who was given a deep side part and shimmering cheek bones.
Why This Trend Is Growing
- Floral Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics for floral fashion collections.
- Bright Colors
- Disruptive innovation opportunity: Create new dyeing techniques to produce vibrant and long-lasting colors in clothing.
- Feminine Overhauls
- Disruptive innovation opportunity: Integrate technology and smart textiles to create interactive and customizable feminine fashion pieces.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Use virtual reality and augmented reality to enhance the online shopping experience for floral fashion collections.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop sustainable and biodegradable materials for clothing manufacture.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Create makeup and skincare products that compliment and enhance floral fashion trends.
