The sporty look has been resurrected yet again by photographer Blake Davenport for an exclusive online editorial on Fashion Gone Rogue. Adhering to a strict black and white palette that basically pays tribute to the referee uniform, the looks are taken to the next level with equipment that also follow the same strict colorway.
Blake Davenport shot model Jaq Bueno in studio against a dark grey backdrop for the online editorial. The looks he captured were put together by stylist Karin Elgai, who pulled a range of chic pieces from striped shirts to short shorts and everything in between. The athletic looks were perfected with a healthy glow courtesy of makeup artist Brandie Hopstein and a series of small side braids by hair stylist Casey Geren.
Why This Trend Is Growing
- Monochromatic Fashion
- Opportunity for fashion brands to create sporty monochromatic collections that pay tribute to referee uniforms.
- Sporty Look
- Disruption opportunity for athletic wear companies to design sporty looks with a stylish twist.
- Studio Editorial
- Emerging trend of capturing sporty looks in studio editorials for online fashion platforms.
Industries Being Reshaped
- Fashion
- Fashion industry can leverage the sporty monochromatic trend to create new collections and appeal to a wider audience.
- Athletic Wear
- Athletic wear industry can innovate by incorporating stylish elements into sporty looks, appealing to fashion-conscious consumers.
- Online Fashion Platforms
- Opportunity for online fashion platforms to feature studio editorials showcasing sporty looks and collaborating with fashion photographers and stylists.
