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Inclusive Small-Business Initiatives

GoDaddy and MLSE Support Black-Owned Small Businesses

— May 10, 2021 — Marketing
GoDaddy and MLSE are continuing their longstanding partnership with a new initiative that supports Black-owned Canadian small businesses.

The 'Small Business Big Impact' campaign features a series of inspiring videos with Jamaal Magloire, community ambassador for the Toronto Raptors. Each video highlights one of three small business owners: Kerin John of Black Owned Toronto, Dana Baker of Zoe Marie Cosmetics, and Cory Hudson of HUDS-ON Woodworking. In addition to the video series, GoDaddy and MLSE are providing each business with a $10,000 grant to continue growing.

Anne De Aragon, Vice President and Country Manager of GoDaddy Canada, commented on the launch: “We are excited to be continuing our partnership with MLSE and the Toronto Raptors to support Canadian small business owners. It has been so inspiring to see the resiliency of small business owners over the past year, including Black Owned Toronto, Zoe Marie Cosmetics and HUDS-ON Woodworking. With the support of MLSE and the Toronto Raptors, we are honored to be a small part of these entrepreneur’s journeys and provide them each with $10,000 to support their dreams.”

Image Credit: GoDaddy
Trend Themes
1. Small Business Big Impact - The campaign features inspiring videos and provides $10,000 grants to Black-owned Canadian small businesses, disrupting inclusivity in the small business sector.
2. Community Ambassador Partnerships - Having a community ambassador to help support small businesses is a disruptive way to develop alliances between major companies and their surrounding communities.
3. Resilience in the Small Business Sector - Recognizing and supporting the resiliency of small business owners, especially those owned by Black entrepreneurs, is an opportunity to help them grow and achieve their dreams.
Industry Implications
1. Small Business Grants - Providing financial grants to small businesses is a disruptive innovation in the financial sector that promotes inclusivity and supports growth.
2. Business Community Partnerships - Strengthening community partnerships between major companies and small business communities is a disruptive innovation in the world of business approaches, which can lead to some potent change in the marketplace.
3. Social Entrepreneurship - A social entrepreneurship model, which promotes inclusivity in the small business sector while supporting entrepreneurship, is a disruptive opportunity for companies to create a positive social impact on a community.
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