Blackbirds is a Twitter bot that was recently launched in an effort to educate people on African-American history, culture and the celebrations and events taking place for Black History Month this year.
After discovering that African Americans make up a large portion of the demographics that use Twitter, the company aimed to expand its services in order to be more inclusive of this group. The Blackbirds bot works when Twitter users direct message it, and it will either provide a fact about Black History, provide information on a community event in a large city, offer self care tips or will show "notable moments and content from prominent black people on Twitter."
Although the company has a long way to go in making Twitter an inclusive platform and having more equal hiring practices, Blackbirds is a step in the right direction for the brand to educate people on the triumphs, successes and tribulations of African Americans.
What's Driving This Trend
- History-focused Social Media Bots
- The creation of social media bots that are focused on educational purposes can help educate users and promote culture.
- Inclusive Social Media Services
- Social media companies working towards inclusivity, and expanding their services to include diverse demographics can boost their outreach and user acquisition.
- Self-care Tips on Social Media
- Providing self-care tips on social media can promote wellness, creating a better social media experience for users.
Who This Affects Most
- Social Media
- Social media companies can improve their services by creating informative and educational tools that help users connect with their culture.
- Education
- Technology can be used to create tools and resources that help preserve and share cultural histories, creating new opportunities for education.
- Wellness
- The creation of technology-focused self-care tools could help people achieve a more balanced lifestyle and contribute to reduce stress levels.
