Finally, the world's most functional e-mail phones have transformed into consumer delight. The new Blackberry Pearl adds all the consumer features you've ever wanted into the performance packed Blackberry. The Blackberry Pearl features a camera, state of the art messaging, and mp3 player, and way more. Honestly, I don't know why you didn't already buy one.
Implications - Mobile phone companies that cater to a certain niche will attempt to combat their stereotypes. BlackBerry, for example, is considered a work phone, whereas an iPhone can be considered a toy. Situations like these cause companies to rebrand themselves and gain more benefit from their products. Versatility is a key component in a recipe for success.