Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Luxury-Minded Burger Rubs

This Williams Sonoma Rub in Black Truffle Burger Elevates Casual BBQs

— April 15, 2020 — Lifestyle
This Williams Sonoma Rub in Black Truffle Burger is a luxury-minded seasoning featuring an ingredient that is known for its rich taste and aroma. While black truffle is often a staple of pasta and risotto dishes, this Williams Sonoma rub makes the ingredient more accessible to mass audiences.

Helping elevate casual burger meals this summer, this Black Truffle Burger seasoning boasts a blend of earthy black truffles and porcini mushrooms that are paired with savory garlic and onions sourced from California. In addition to mixing the rub with burger patties, the seasoning can also be used for DIY meatballs other ground meat dishes.

Once exclusive and highly sought-out, black truffle is becoming more accessible thanks to re-imagined interpretations of the ingredient. This hamburger seasoning is a great example that introduces the ingredient to the masses in a more casual and approachable way.
Trend Themes
1. Re-imagined Interpretations of Ingredients - Introducing exclusive ingredients to mass audiences through casual and approachable products like the Black Truffle Burger seasoning.
2. Luxury-inspired Casual Dining - Elevating casual meals with luxury-inspired products like the Williams Sonoma Rub in Black Truffle Burger.
3. Expanding Accessibility of Gourmet Flavors - Making gourmet flavors more accessible through products like the Black Truffle Burger seasoning.
Industry Implications
1. Food and Beverage - Opportunities to create innovative seasonings and spices that bring gourmet flavors to everyday meals.
2. Retail - Creating luxury-inspired products for the casual dining market, like the Williams Sonoma Rub in Black Truffle Burger.
3. Hospitality - Introducing luxury-minded ingredients and flavors to casual dining experiences, such as offering Black Truffle Burgers on restaurant menus.
2.6
Score
Popularity
Activity
Freshness