Carnivorously Branded High-Tops

Nike and the Black Sheep Skate Shop Joined to Create a New Design

The new high-tops from Nike SB and the Black Sheep Skate Shop have an original design that's sure to add a sense of luxury to casual ensembles.

The sneakers boast a clean-looking gray, black, white and red colorway, which gives them a minimalist appearance that's simultaneously statement-worthy. Nike's branding is included in its usual fashion on the sides of the high-tops, however this time the iconic Swoosh logo comes with the image of sharp carnivorous teeth.

As Highsnobiety reports, the overall design for the Nike SB and Black Sheep Skate Shop sneakers was inspired by the idea of a "wolf in sheep's clothing." This explains the coupling of the soft gray suede uppers with the image of teeth, as well as the scarlet soles of the sneakers which can also be linked back to the wolf's perceived violence.

Luxury Minimalism
There is an opportunity to create high-end minimalist designs that make a statement.
Branding with a Twist
Incorporating unexpected elements into branding, like carnivorous teeth, can create a unique and memorable image.
Conceptual Inspiration
Drawing inspiration from abstract concepts, such as a 'wolf in sheep's clothing,' can lead to innovative designs.

Industries Being Reshaped

Fashion
The fashion industry can explore luxury minimalism by creating high-end designs that are minimalist yet statement-worthy.
Footwear
The footwear industry can incorporate unexpected elements, like carnivorous teeth, into branding to create distinctive and memorable products.
Sports Equipment
The sports equipment industry can draw inspiration from abstract concepts, such as transforming a 'wolf in sheep's clothing' into innovative sporting goods.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 26%
Freshness 8%