Crooked Cosmetic Captures

Pilar Castro Evensen's Black/Asymmetric Series is Subtly Sinister

There is a subtle, sinister feel to the Black/Asymmetric photo series that is derived from what appears to be a 'Dr. Jekyll and Mr. Hyde' shoot that is almost reminiscent of the Batman villain known as Two-Face. Centered around some rather crooked cosmetic looks, model Ju Romano appears to be showing both side of her dual personality at once.

Shot by Chile-based beauty and fashion photographer Pilar Castro Evensen, the Black/Asymmetric photo series is full of depth and emotion, which is in large part due to the fantastic work of makeup artist and hairstylist Margarita Nilo. Although the looks she created aren't too extreme, they enable Ju Romano to truly channel her inner conflict beautifully. The painted arms were a particular great touch, giving them a life of their own.

Sinister Beauty
Beauty industry has the opportunity to create sinister yet mesmerizing looks that capture the public's attention.
Dual Personality Looks
Fashion industry can create designs and styles that showcase both sides of human personality resulting in artistic photo series like Black/Asymmetric.
Makeup as Art
Makeup artists can use their creativity to turn the human body into a canvas using simple techniques like painting the arms to create depth.

Industries Being Reshaped

Beauty
The beauty industry can explore more sinister looks to provide consumers with unique makeup and styling options.
Fashion
Fashion industry can create new designs and clothing lines that capture human emotions and personalities.
Makeup Artistry
Makeup artists and hairstylists have a unique opportunity to showcase their skills in creating artistic looks that generate a strong emotional pull.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 30%
Freshness 8%