Architect and former Apple design director BJ Segal has launched its new mass-timber housing company called Juno. The architect explains that his firm will sell its designs as products rather than bespoke plans.
Juno will run as a firm offering a modular approach to design; the firm will offer customers 33 different housing components that can be assembled to produce a house. Whichever components the homeowner and design consultant choose will then be delivered to the site and built.
The architect believes Juno's pre-designed housing components will help dispel individual's distaste for modular buildings. Architecture is typically bespoke and personal; however, BJ Segal views society's distaste for repetition as a problem.
Juno will merge productization with architecture to create functional home designs.
Image Credit: Engraff Studio
What's Driving This Trend
- Modular Housing
- New mass-timber housing companies such as Juno offering a modular approach to design that could disrupt the traditional architecture industry.
- Pre-designed Housing Components
- Pre-designed housing components from Juno are set to dispel the distaste for modular buildings in the industry.
- Productization of Architecture
- Juno merges productization with architecture by selling designs as products instead of bespoke plans, leading to functional home designs.
Who This Affects Most
- Architecture Industry
- The traditional architecture industry could be disrupted by mass-timber housing companies like Juno offering modular housing.
- Construction Industry
- The construction industry could benefit from the use of pre-designed housing components as it allows for faster and more efficient building processes.
- Real Estate Industry
- The real estate industry could benefit from the productization of architecture trend as it could lead to functional yet affordable home designs.
