Since people are becoming more and more aware of the processes behind the production of certain foods, it is important that they also receive information about alternative sources of their favorite fruits, veggies and more; in this case, the Biopark campaign hones in on vegetables.
The Biopark campaign focuses on relatively shocking images of these veggies taking drugs, which highlight the tag line, "Not all veggies are clean veggies." It then encourages people to buy bio produce from Biopark. The tomatoes starring in the Biopark campaign are seen shooting up while carrots are smoking up.
The Biopark campaign was conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia. Art directed by Matus Nemcik with creative direction by Pavel Fuksa, the Biopark campaign was hilariously illustrated by Noper with copywriting by Adam Rovny.