The various plastic-made products for the home are being questioned more by consumers who are becoming more weary about the vast amount of waste they create, so new solutions like the Biom Paris 'bbb La Brosse' are being introduced with this in mind. The toilet brush was created by the France-based startup as a sustainable alternative to the traditional plastic variety that is made from a blend of beetroot waste and brown algae that has been locally sourced. The brush features a head with 120 spiked of varying length that will reach all aspects of the toilet for an easy cleaning experience.
The Biom Paris 'bbb La Brosse' comes with a chic storage unit to keep it on hand within a bathroom for quick cleaning whenever required.
Image Credit: Biom Paris
Key Themes Behind This Trend
- Sustainable Home Products
- Opportunity for developing bio-based alternatives to traditional plastic products for the home.
- Eco-friendly Cleaning Accessories
- Potential to create innovative, environmentally friendly cleaning tools for various applications.
- Locally Sourced Materials
- Disruptive opportunity in utilizing locally sourced materials in the creation of sustainable products.
Where This Applies
- Home & Lifestyle
- Sector that can benefit from developing sustainable alternatives to plastic products for the home.
- Cleaning & Sanitation
- Industry with potential for creating eco-friendly cleaning accessories for various cleaning applications.
- Sustainable Material Sourcing
- Opportunity to focus on locally sourced materials for sustainable product manufacturing across industries.
