To replace non-sustainable ingredients like silicone, petrolatum, and mineral oil, Lubrizol partners with Advonex to develop an eco-friendly bio-based beauty ingredient for Lubrizol's products.
Advonex Industrial Corporation is based in Brockville, Ontario, and was founded in 2012. The company is a privately held chemicals maker and specializes in developing sustainable cosmetic ingredients. Its natural ingredient technology runs oils like soybean, canola, coconut, palm, corn, and algae through a patented oil stabilization process. The end result is various wax emollients suitable for use in beauty product formulations.
This deal is an important step for Advonex and Lubrizol alike. While Advonex expects to increase the exposure to its alternative ingredients in the cosmetic marketplace, Lubrizol aims to meet consumer demands for sustainable products.
Image Credit: Cosmetics Deisgn