Indian women are taking Bindi to a new edgier form. Bindi would be their tats, but take to a new level. In India a woman isn't accessorized without bindi. Literally meaning small Sanskit, it's not hard to see why the contemporary Indian woman would embrace this luxury body decoration. Formerly only married women wore Bindi, but now any Indian woman will enhance their beauty with this fantastic art.
Implications - With the the credit crunch fading into the past, consumers are feeling liberated from self-imposed austerity. Consumers are eager to express themselves in eye-catching ways. Companies can engage with consumers by capturing this mind-set and creating products and services around this feeling.