bim is a cost-free fitness app that was created to connect users with their friends while they train so that they can motivate one another, share their workouts, and compete through a virtual leaderboard.
The app integrates video call functionality so that users can check up on their workout buddies and complete their training together. With many consumers turning to at-home workout over quarantine, bim allows them to maintain the social aspect that they might be missing from their usual group classes.
With over 70 different exercises, users can create custom training programs for themselves. Workouts can be customized further through the app's difficulty settings, and users can also choose to select a specific body focus.
Image Credit: bim
Key Themes Behind This Trend
- Video Call Fitness
- Opportunity for fitness apps to integrate video call functionality for users to connect, motivate, and train together remotely.
- At-home Workout
- Increasing demand for fitness apps that offer a variety of exercises and customizable training programs for users to do at home.
- Social Fitness
- Growing interest in fitness apps that facilitate social interaction and competition among users through virtual leaderboards and workout sharing.
Where This Applies
- Fitness Apps
- Fitness app developers can capitalize on the rising popularity of at-home workouts by creating apps that offer video call integration, customizable workouts, and social features.
- Online Fitness Communities
- Opportunity for online platforms and communities to provide virtual workout spaces and connections for users to interact, share workouts, and compete with each other.
- Personal Training Services
- Personal trainers can explore offering remote training services through video call fitness apps, offering customized workout programs and virtual sessions to clients.
