The Pharrell Williams' streetwear brand, Billionaire Boys Club, has a new lookbook to show off its latest Summer collection. Photos are taken with a Polaroid camera, giving the looks a youthful and vintage connotation that works to target a particular demographic with a laid back and summery look. Though the clothing has masculine cuts and colors, Billionaire Boys Club shows the versatility of its brand by showing the styles on men and women both.
Though most streetwear brands work towards a unisex style, the inclusion of both sexes in the Billionaire Boys Club editorial makes this more clear and prompts more women to consider the brand. The lookbook features models in hoodies, crew necks, collared polos, graphic t-shirts and more.
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