A person’s taste in music is often reflected in his fashion style. And these new ads for BigPond, a music download service, use this notion in order to promote their diverse music library and the wide array of MP3 tracks they offer for download.
The ads show their different genres and music offerings reflected in the clothes of the model. The pants and shirt on the guy keep shrinking as he goes from rock to disco. The same happens to the girl, who goes from opera to punk rock.
The pants of the pop-loving preppy guy, however, seem to go south as he becomes a fan of hip-hop.
The playful campaign was photographed by Andreas Smetana for BWM Sydney, Australia, with a creative team that included Rob Belgiovani, Paul Bennell and copywriter Dave Shirlaw.