Burger King Japan has a very unconventional promotion going on for its Big King 4.0 burger.
The Big King burger has been around for a while on the Burger King menu worldwide. It's unabashedly similar to another 'Big' burger found on Burger King's biggest competitor's menu, featuring Thousand Island dressing, two patties and a toasted sesame bun. Burger King Japan decided to be honest about this mildly embarrassing similarity in its campaign for the newly released Big King 4.0.
Any time a customer orders a Big King in Japan, they have a chance to win a discount on their meal by presenting either a recent receipt for a Big Mac or a Big Mac burger itself to the cashier. Presumably, this is to encourage taste-testing between the other, more famous burger and the new Big King. While the Big King 4.0 is slightly more expensive than the Big Mac, Burger King's patties are flame-grilled -- which the company believes makes them far superior when compared to competitor products.
What Makes This Trend Stand Out
- Promotion Through Competitive Comparison
- Creating promotions that openly compare and compete with competitors' products can help generate interest and encourage customers to try new offerings.
- Rewarding Customer Loyalty
- Offering discounts or rewards to customers who continue to choose a specific product or brand can incentivize repeat business and build customer loyalty.
- Highlighting Unique Product Features
- Emphasizing the unique qualities or advantages of a product, such as flame-grilled patties, can help differentiate it from competitors and attract customers.
Sectors Adopting This
- Fast Food Restaurants
- Fast food chains can adopt creative promotional strategies to entice customers and increase sales.
- Food and Beverage Marketing
- Innovative marketing campaigns that highlight product comparisons and rewards can be effective in promoting food and beverage products.
- Consumer Loyalty Programs
- Companies can develop loyalty programs that reward customers for their repeat business and encourage brand loyalty.
