'Big Dog Pet Foods' is an Australia-based industry leader in pet foods with a large market presence in Singapore. The Singapore division of Big Dog Pet Foods has recently launched its 'Wellbeing' line of raw pet foods. The 'Wellbeing Raw Diet for Weight Loss and Healthy Ageing' food is low-fat and designed for overweight, unhealthy, or elderly dogs.
The Wellbeing line has a unique recipe that incorporates lean meat, crushed bone, nutrient-dense fruits, vegetables and herbs, and other ingredients rich in minerals. The fruits and vegetables vary with the season but involve products from zucchini to tomato. One ingredient in the Wellbeing recipe that is noteworthy is its use of fermented yeast. Fermented yeast is used in combination with rooibos kombucha and organic fulvic acid to create a balanced diet for dogs. Due to the Wellbeing line being marketed at aging or overweight dogs, it is important to ensure that these dogs receive species-specific health supplements, rather than simply consuming protein-dense foods.
While protein-dense dog foods consisting of 100% real meats are beneficial for dog growth and health, the Wellbeing line from Big Dog Pet Foods takes a different approach whereby it focuses on maintaining and recovering the health of a dog, rather than fostering the dog's growth.
Image Credit: Big Dog Pet Foods, Big Dog Pet Foods Singapore
What's Driving This Trend
- Fermented Yeast Pet Foods
- Incorporating fermented yeast into pet food recipes contributes to a balanced diet for aging or overweight pets.
- Wellbeing Raw Diet
- A unique recipe that incorporates lean meat, crushed bone, nutrient-dense fruits, vegetables, and herbs, so dogs receive species-specific health supplements.
- Low-fat Pet Foods
- Pet foods designed for overweight and unhealthy pets that focus on their wellbeing provide new opportunities for industry growth.
Who This Affects Most
- Pet Foods Industry
- The pet food industry can explore the use of fermented yeast and low-fat pet foods to provide optimal health benefits for aging, overweight, or unhealthy pets.
- Pet Supplements Industry
- Pet supplements industry has an opportunity to create species-specific health supplements for aging or overweight pets that complement low-fat pet foods in the market.
- Veterinary Services Industry
- Veterinary services industry has an opportunity to work with pet food companies to offer optimal pet wellbeing services that contribute to improving pet health and early disease prevention.
