Swatch introduces its new BIG BOLD collection full of timepieces adorned in brightly colored designs inspired by pop art visuals. The capsule's name is true to the overall design aesthetic, arriving in six models in total. It retains its simple aesthetics, drawing additional inspiration from streetwear culture and modern fashion concepts as well, ensuring that it is timeless.
All of the wristwatches boast a special 47mm watch case and a glass face with a curved exterior. There are also 3D graphics prints across the dial and the strap for some contrasting elements. The co-existence of the contrasting neutral and bold color palettes are informed to translate the concept that being bold can also be done inconspicuously. The BIG BOLD collection is now available online at Swatch.