The Bieber Fever Fan Club is considered the official online community for like-minded Beliebers. The fan club service includes a news section, forum, hosts contests, keeps members up to date on tour dates and also boasts an e-commerce component. The intriguing platform isn't free, but maintains its the best resource for keeping up with every Justin Bieber-related.
The Bieber Fever Fan Club is designed and operated by Artist Arena, a full-service marketing agency and direct-to-fan strategy that includes e-commerce and other branding efforts. The intriguing direct-to-fan strategy speaks to the modern interest of celebrities to offer exclusive content for fans to interact with in a way that doesn't involve a middleman, making the interaction more authentic and meaningful to fans.
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