When Beyonce released her “I am… Sasha Fierce” album in 2008, she told people that Sasha Fierce was her more extreme alter ego. Hoping fierce will sell, Beyonce and her mother Tina are creating the Sasha Fierce clothing line.
Sasha Fierce Clothing is an interesting approach because it could be safely assumed selling clothes under the name Beyonce would probably sell. However, they’re releasing it as Sasha Fierce, and have released images of the line. Take a look at how Beyonce’s alter ego dresses above.