Showing off the singer's sexy curves, the Beyonce C & A ad campaign definitely presents how one piece of clothing can be dressed up or dressed down. The gorgeous singer has a casual vibe about her as she poses in this spread, flaunting all she's got while looking fierce and composed.
This just goes to show that this diva can go from looking super glamorous to stylishly casual and still look completely stunning.
Implications - This pattern endorses healthy living while helping to reduce the arising problem of eating disorders that is prevalent in youth today. Social media and other social outlets have stressed being thin as being beautiful, but this development realizes the beauty in all other shapes. Businesses can benefit by promoting themselves through campaigns that align themselves with something positive.