The Beware of the Crocodile is a one-off concept developed by Lacoste and Alpine based on the Alpine A290 Rally. The electric rally car reinterprets Lacoste's crocodile emblem through a monochrome green exterior paired with an all-red interior inspired by the mascot's tongue. Widened tracks, aerodynamic spoilers, and exposed carbon-fibre details reinforce the competition-focused design, while textured white paint particles reference snowy Alpine landscapes. The project celebrates the sporting heritage shared by the two French brands through a distinctive visual identity.
The cabin features anodised metal structural components alongside seats and door panels upholstered in Lacoste's signature petit piqué fabric. Lightweight 3D-printed seats incorporate lattice construction, while embroidered crocodile emblems created by Potencier appear across the dashboard and steering wheel. A transparent resin crocodile rises from the rear parcel shelf, contributing to a total of 290 crocodile motifs distributed throughout the vehicle.
Image Credit: Marcin Kempinski
What's Driving This Trend
- Fashion-automotive Collaborations
- Luxury apparel codes are being translated into performance vehicles, creating limited-edition mobility concepts that function as both brand storytelling platforms and collectible design objects.
- Electric Motorsport Branding
- Electric rally concepts are expanding the visual language of motorsport, allowing brands to pair zero-emission performance with expressive identities and experiential fan engagement.
- Symbol-driven Vehicle Design
- Iconic logos and mascots are becoming full-scale design systems, turning product details, interiors, and materials into immersive extensions of brand heritage.
Who This Affects Most
- Automotive
- Performance EV development is creating space for experimental bodywork, lightweight components, and branded concept vehicles that blur the line between motorsport and lifestyle design.
- Fashion
- Heritage fashion houses are extending their influence into mobility through textile applications, signature motifs, and cross-category collaborations with high-performance manufacturers.
- Additive Manufacturing
- 3D-printed seating and lattice structures highlight how advanced manufacturing can support lightweight customization, limited-run production, and visually distinctive interior architecture.
