This Coca-Cola Beverage Robot is Being Trialed at Alton Towers
Michael Hemsworth — August 24, 2019 — Lifestyle
A beverage robot is being trialed by the Coca-Cola European Partners (CCEP) in the UK to see how the technology and experience fair in high-traffic locations. CCEP has partnered with TeleRetail for the new robot, which will be shown off at Alton Towers in the UK to help the theme park accelerate deliver of drinks from the distribution center to the various outlets across the park. The robot is capable of traveling at a speed of 3mph with a range of up to 50km, and is outfitted with GPS technology and a bevy of specialized sensors to help it seamlessly navigate the thousands of guests in the park.
Vice President and General Manager at CCEP Leendert Den Hollander spoke on the new beverage robot trial saying, "We are seeking out leading-edge technology start-ups and helping them to grow through access to expertise and the opportunity to test and refine their innovative solutions. The TeleRetail robots are a perfect example of how we are trialling technology that could enable 24/7 on-demand logistic services and eventually be something that can be scaled up to larger vehicles. By developing technology, solutions and processes, we can improve the way we operate, to better serve our customers and consumers – now and in the future."
Vice President and General Manager at CCEP Leendert Den Hollander spoke on the new beverage robot trial saying, "We are seeking out leading-edge technology start-ups and helping them to grow through access to expertise and the opportunity to test and refine their innovative solutions. The TeleRetail robots are a perfect example of how we are trialling technology that could enable 24/7 on-demand logistic services and eventually be something that can be scaled up to larger vehicles. By developing technology, solutions and processes, we can improve the way we operate, to better serve our customers and consumers – now and in the future."
Trend Themes
1. Beverage-delivering Robots - The use of robots for beverage delivery in high traffic locations like theme parks is a disruptive innovation opportunity for the hospitality industry.
2. Robotics Technology - Developing and refining robotics technology, such as specialized sensors, to enable seamless navigation through crowds is a disruptive innovation opportunity for logistics and transportation industries.
3. On-demand Logistics Services - Trialing technology for on-demand logistic services, like the TeleRetail robots, can be a disruptive innovation opportunity for the logistics industry as a whole.
Industry Implications
1. Hospitality - The use of beverage-delivering robots has huge potential to disrupt the hospitality industry, particularly in high traffic locations like theme parks.
2. Logistics - Developing and refining robotics technology for seamless navigation through crowds and on-demand logistic services can be a disruptive innovation opportunity for the logistics industry as a whole.
3. Transportation - Developing specialized sensors to enable seamless navigation through crowds using robotics technology has huge potential to disrupt the transportation industry.
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