Now, whites, blacks and grays are not always the most vibrant of bases for shirts, however, these shades fit the design for False’s new “Jacob the Murderer” collection from their sub-line Better Off Dead.
The powerful tees and long-sleeves sport vibrant designs that grab direct attention before the shade of the shirt does. The shirts take high-fashion logos (Louis Vuitton and Chanel) and alter or enhance them to send a strong message. Many of the shirts carry original designs as well.
“Jacob the Murderer” was hand-screened and hand-finished by the False tandem.
Key Themes Behind This Trend
- Brand-altered Fashion
- Disruptive innovation opportunity: Create a fashion line that alters or enhances high-fashion logos to send a strong message.
- Vibrant Design
- Disruptive innovation opportunity: Develop products with vibrant and attention-grabbing designs that can surpass the appeal of the base color.
- Hand-screened and Hand-finished
- Disruptive innovation opportunity: Introduce handcrafted production methods to enhance the uniqueness and value of fashion items.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion production processes to create brand-altered designs.
- Apparel Manufacturing
- Disruptive innovation opportunity: Develop new techniques for hand-screening and hand-finishing clothes to differentiate products in the market.
- Luxury Goods
- Disruptive innovation opportunity: Collaborate with high-fashion brands to create exclusive brand-altered fashion collections.
