'Better Off Dead: Jacob the Murderer' Line Respins LV and Chan
Andrew Robichaud — June 11, 2009 — Fashion
References: wearefalse & highsnobiety
Now, whites, blacks and grays are not always the most vibrant of bases for shirts, however, these shades fit the design for False’s new “Jacob the Murderer” collection from their sub-line Better Off Dead.
The powerful tees and long-sleeves sport vibrant designs that grab direct attention before the shade of the shirt does. The shirts take high-fashion logos (Louis Vuitton and Chanel) and alter or enhance them to send a strong message. Many of the shirts carry original designs as well.
“Jacob the Murderer” was hand-screened and hand-finished by the False tandem.
The powerful tees and long-sleeves sport vibrant designs that grab direct attention before the shade of the shirt does. The shirts take high-fashion logos (Louis Vuitton and Chanel) and alter or enhance them to send a strong message. Many of the shirts carry original designs as well.
“Jacob the Murderer” was hand-screened and hand-finished by the False tandem.
Trend Themes
1. Brand-altered Fashion - Disruptive innovation opportunity: Create a fashion line that alters or enhances high-fashion logos to send a strong message.
2. Vibrant Design - Disruptive innovation opportunity: Develop products with vibrant and attention-grabbing designs that can surpass the appeal of the base color.
3. Hand-screened and Hand-finished - Disruptive innovation opportunity: Introduce handcrafted production methods to enhance the uniqueness and value of fashion items.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion production processes to create brand-altered designs.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop new techniques for hand-screening and hand-finishing clothes to differentiate products in the market.
3. Luxury Goods - Disruptive innovation opportunity: Collaborate with high-fashion brands to create exclusive brand-altered fashion collections.
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