Better Health Bakery is exactly what it sounds like. And more. The shop is run by Centre for Better Health, a mental health charity with social enterprise practices located in the United Kingdom. "The aim is not to be reliant on grant funding, really," chief executive Ashwin Matthews told the Guardian's Social Enterprise Network earlier this week. "That's the aim – to have a project that can really pay for itself and then also fund other projects off the back of it."
Some of the breads offered, which are all made over the course of a long 78-hour process, include country rye sourdough, baguette and simply a plain country sourdough.
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Better Health Bakery is What it Sounds Like (and More)
1. Sustainable Bread-making Practices - There is a disruptive innovation opportunity for bakeries to offer sustainable bread-making practices and promote products made with eco-friendly and locally-sourced ingredients.
2. Mental Health Support Social Enterprises - There is a disruptive innovation opportunity for social enterprises to support mental health initiatives and programs by using sustainable and social business practices.
3. Self-sustaining Social Enterprises - There is a disruptive innovation opportunity for social enterprises to become self-sustaining by creating projects that can fund other initiatives off the back of profitable businesses or products.
1. Bakery - Bakeries can capitalize on sustainable bread-making practices to cater to conscious consumers and promote eco-friendly initiatives.
2. Mental Health Support Services - Mental health support service providers can innovate their offerings by partnering with social enterprises and initiatives that can provide sustainable funding for their programs.
3. Social Enterprises - Social enterprises can create self-sustaining projects that can fund other social initiatives and promote local and sustainable business practices.