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IMG Models are the 'Best In Show' in W Magazine

— May 18, 2010 — Fashion
A bevy of models including Karolina Kurkova, Liya Kebede, Freja Beha, Sasha Pivovarova, Heidi Mount and Lily Donaldson join forces for 'Best In Show' in W Magazine. Craig McDean captured IMG agency's most coveted faces for the June 2010 issue.

Alex White styles 'Best In Show' in W Magazine, showcasing Fall 2010's best pieces and biggest trends in front of a nude-colored background. Click through the gallery to see more of the models and fashions from the 'Best In Show' spread.

Trend Themes

  1. Nude-colored Backgrounds — Disruptive innovation opportunity: Designers and photographers can experiment with new ways to showcase fashion items using nude-colored backgrounds.
  2. Collaborative Modeling — Disruptive innovation opportunity: Modeling agencies and fashion companies can collaborate to showcase diverse models in their best light.
  3. Fall Fashion Trends — Disruptive innovation opportunity: Fashion companies can analyze and incorporate fall fashion trends showcased in the 'Best In Show' spread into their offerings.

Industry Implications

  1. Fashion Modeling Agencies — Disruptive innovation opportunity: Modeling agencies can promote collaborations among models and showcase them in innovative ways to attract more clients.
  2. Fashion Photography — Disruptive innovation opportunity: Photographers can experiment with nude-colored backgrounds and innovative lighting techniques to create new and captivating fashion visuals.
  3. Fashion Retailers — Disruptive innovation opportunity: Fashion retailers can analyze fall fashion trends showcased in the 'Best In Show' spread and incorporate them into their seasonal collections to attract more customers.
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