Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Best Buy Soars with New Back-To-School Campaign

Retailer Taps Influencers

— August 17, 2015 — Marketing
Last week, Best Buy Canada launched a new campaign called #PermissionToHover, a program aimed at helping parents better understand the technology used by their kids. The program specifically highlights 'helicopter parents' - accused of being too involved in their children's lives - as they gear up for the back-to-school rush.

To bring the campaign to life, Best Buy tapped influencers and media to help promote the initiative by taking them on our own personal helicopter tour of Toronto alongside blogger and self-proclaimed helicopter parent Rebecca Keenan.

Keenan said that while she does have helicopter parent characteristics, she generally likes to be aware of what her kids are up to, especially with technology. "[Technology] is a crazy market. It's full of jargon, it seems like there's something new each day. And if you're not really a pro who is following the industry, are you really on top of what's out there? Parents often let their kids be the guiding force when it comes to tech, and they may know what's cool, but they don't necessarily know what the best tools are to help them learn."

Also on hand was Best Buy Canada's communications manager and resident tech-expert Elliott Chun, who said "the goal here today is to have fun with the helicopter parenting phenomenon. It's not a bad thing, it's actually something that parents can appreciate because technology is so confusing. For Best Buy and Geek Squad, we're here to help them translate through all of the clutter."

"Back-to-school is a big time of year for us," said Chun. "We want to be the go-to destination for parents and kids when preparing for a new school year."

3.8
Score
Popularity
Activity
Freshness